I’m Heidi. I help women in midlife and beyond ride stronger by working with their bodies.

I have been coaching female cyclists and triathletes for 28 years. I raced for Great Britain in triathlon. In 2020 I became World Indoor Rowing Champion, and I hold British and World records in rowing at marathon and half-marathon distances.

But honestly, none of that is the most important thing I want you to know about me.

For years, I was the woman at war with food and her body. I was bullied at school for being overweight, and by 14 I weighed 14 stone. Exercise changed my life, but I had bulimia, I was addicted to exercise and I trained through injuries. I lived in that push-harder, eat-less, never-enough mindset for a long time, and honestly, it nearly broke me.

What changed things was a coach who showed me that less really can be more. I also did some deep inner work to heal my relationship with food, my body and the pressure I had been putting on myself for so long. I learned that fuelling my body is not something to be afraid of, and that recovery isn’t lazy. It’s where the magic happens.

In perimenopause, using exactly the approach I teach now, I came back stronger on the bike than I had been in my 30s.

So when a client says to me, “I know I should eat more, but I’m scared to,” I totally get it. I know exactly what that fear feels like, and I know what it’s like to come out the other side.

I’m not sharing this to make it about me. I’m sharing it because what I teach is not just theory from a book. It’s something I have lived, and something I have spent 28 years refining with hundreds of women in exactly this phase of life. Whether you ride for fitness, fun, friendship or a personal challenge, you are in the right place.